Bunkered.co.uk is the digital sister platform for the Bunkered Golf Magazine – the largest selling golf title in Scotland.
We were approached to refresh the existing word mark and consolidate other entities into the Bunkered ‘master brand’. There was a desire to modernise the identity whilst also reflecting a broader outlook.
We kept the magazine masthead front of mind when redesigning the master word mark to ensure the title had presence and stand-out on-shelf.
We created a bold and streamlined identity, using negative space to introduce a club head graphic that would instantly convey Bunkered’s passion for the game of golf. The typography was created at an angle to portray the forward momentum of a club swing, while embodying Bunkered’s ambitious outlook for the future.