Material

Driving Forward the FOR EV Brand

Before
After
Before
After

The background

FOR EV install, operate and maintain best-in-class EV charging infrastructure in the UK and Europe. They operate a growing network of public charge points in the UK and offer flexible, cost-effective electrification for public and private fleets.

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The brief

As FOR EV continued to evolve from a start-up to a scale-up, they sought to reinvigorate their brand and bring to life their multi-sector product solutions.

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What we did

We created an emboldened brand positioning and visual expression that embodied FOR EV’s ambition. Our design team brought a progressive edge to the FOR EV brand marque, delivering a sense of forward motion in keeping with FOR EV’s important contribution to the collective drive towards net zero. The new brand and proposition were rolled out across all touchpoints including a revamped website, sales collateral and brand films.