Highland Park’s award-winning Single Malt Whisky has been made in Orkney for over 225 years. Now, the current generation of Highland Park custodians are transitioning the island-based distillery and the brand’s global operations towards a net zero future, and we have had the privilege of supporting them in shaping this journey.
Material began working with Highland Park in 2022, to evolve their Environmental Sustainability (ES) Strategy and communications. Since then, we have continued to collaborate closely with Highland Park’s brand, operations and distillery teams to develop the strategy further and monitor progress through regular reporting cycles, focussing on key areas including reducing emissions, developing lower impact packaging and protecting the natural environment.
We also helped to communicate Highland Park’s ES Strategy to both internal and external audiences, through the creation of consistent, engaging and compliant communications collateral and content across a range of touchpoints. Material designed and delivered a variety of internal resources to support the integration of Highland Park’s ES Strategy across global teams, including key messaging guides, toolkits and global market team webinars. We also supported Highland Park’s marketing teams to develop external facing Environmental Sustainability communications for the brand’s website and social channels, ensuring that messaging was compliant whilst still reflecting Highland Park’s unique brand positioning and tone of voice.
Our work with Highland Park has helped them to establish a strong position on their Environmental Sustainability progress, whilst supporting internal teams to communicate this in an effective, engaging way that stays true to the brand and fully aligns to evolving green claims regulations.
“Material have an exceptional understanding of the complex challenges we must tackle in our environmental sustainability strategy for Highland Park. Our actions in this area are critical to protect the natural habitats of our Orkney home, and Material’s accessible and practical approach, along with a real passion and enthusiasm for what we can achieve, mean they are an invaluable support as an agency partner.”
Paul Condron
Brand Director, Highland Park