Following a competitive UK-wide pitch, we were appointed to undertake a corporate rebrand for the Scottish FA, the second oldest national football association in the world.
The brief called for evolution, not revolution – our development work sought to find a solution that paid respect to the Association’s established history and the crest’s heritage, retaining key components whilst bringing them into a contemporary fold.
We collaborated closely with the Scottish FA team and key stakeholders, testing various design directions to find the perfect balance between tradition and modernity. This process involved working with the Court of the Lord Lyon, the official body governing heraldry in Scotland, to ensure our design adhered to legal and historical guidelines.