The Royal Horticultural Society (RHS) is the UK’s leading gardening charity, dedicated to enriching lives through plants. Material has worked with RHS for several years, supporting their educational initiatives that engage schools, youth groups, and communities across the UK.
RHS launched “The Big Soup Share” to encourage gardeners of all levels to harvest their produce and share homemade soups with local communities, fostering connections. Material was invited to create the brand identity and a visual language that would translate across event packs and digital assets, ensuring the design reflected the campaign’s inclusive and community-driven nature.
We developed a playful yet simple graphic toolkit, designed to be engaging and accessible for all participants, from schools to community gardeners. The visual identity focused on warmth and inclusivity, using friendly typography and a vibrant illustrative style. We created a full range of assets, including recipe cards, bunting, and social media graphics. The final design had a unifying, feel-good quality that helped the Big Soup Share campaign to reach and inspire a wide, diverse audience.
“We can’t say it any more plainly – we love working with Material! They consistently deliver fun and engaging artwork for a range of print and digital assets. They really do just ‘get’ our brand and instinctively know what it is we’re after. We’ve thoroughly enjoyed working with them on a range of projects – here’s to many more!”
Alana Cama
Programme Manager, RHS