As part of our work at COP26, we recognised a need to better engage citizens in the climate conversation and highlight the very real threats that the climate emergency poses on our own communities. We realised that many people lacked a sense of urgency around climate action or felt it didn’t pose a threat to their own city – which is something that we wanted to help change.
We realised we needed to make the climate emergency more immediate and more relevant. We set ourselves a challenge, how do we portray the climate emergency in the context of our own city, Glasgow?
By using AR and VR we created immersive digital environments showing what Glasgow would look like in 30 years’ time, aligned to widely adopted Net Zero targets.
Working with Climate Academics we created two futures for Glasgow; one portraying the impacts of a successful transition to a low carbon city and the other the consequences of a failed transition.
We launched VIDI at COP26 and received universally positive feedback across all audiences; media, government, COP delegates, activists, business and citizens. The combination of climate envisioning and immersive storytelling proved most effective; VIDI stimulates positive debate and provokes meaningful conversations.
Click and drag to explore the 360 video.